That is really a good question, because if a webmaster does not understand the value, then what will motivate her to create good content.
Is Your Content Worth Link To?
Perhaps you have heard that question before. Then again, maybe you haven't ever thought about it. The truth is there is no shortcut to creating good quality content for your web site. Sure, there are ways to get quick links back to a site and picking a few of those up here and there isn't bad, but using those methods exclusively can be a problem. I posted on Active Rain just a bit ago to try to explain and demonstrate the benefits of good content that gets links. At the end of the blog post, I give a couple of examples of good content (in my opinion).